Like/Tweet/+1/Pin/Path/Yammer this page.

Social media. Discussed by many, used by more, understood by few. Effective social media marketing is not how many Likes you have on a Facebook page or having an account on every platform described as the "next" anything.

Social is nothing more or less than another arrow in the digital marketing quiver. Used correclty, it can be used to achieve a number of business goals. But if you're not careful, it can be a big distraction.

• Back-to-back Ad Age Agency A-lister Razorfish
• Holmes Report Agency of the Year Weber Shandwick
• Multiple Award-Winning Film Some Guy Who Kills People
• Multiple Award-Winning Film Trailer Park